ALTRUISM 

DOES NOT

DEPEND ON THE 
OUTCOME 

ALTRUISM

IS ABOUT

YOUR

MOTIVE

AND 

SELF-SACRIFICE

 

ACTION:

ACTION:

SELF-INTEREST MOTIVE

& NO SELF-SACRIFICE

ALTRUISTIC MOTIVE

& SELF-SACRIFICE

PEAR VALUES PERSONAL ACHIEVEMENTS AND MATERIAL WEALTH (MOTIVE) SO HE CREATES A BUSINESS TO HELP RETURN LOST WALLETS TO THEIR OWNERS. HE CHARGES A FEE FOR THE SERVICE AND MAY FEEL ENTITLED TO THE CASH THAT "FALLS" OUT OF THE WALLETS. PEAR GETS VOLUNTEERS TO RUN HIS BUSINESS, WHICH ALLOWS HIM TO AVOID SACRIFICING ANY OF HIS OWN RESOURCES.

APPLE VALUES BENEVOLENCE AND COMPASSION (MOTIVE) SO SHE CREATES A PROGRAM TO HELP RETURN LOST WALLETS TO THEIR OWNERS. SHE COMPLETES THIS SERVICE FREE OF CHARGE AND ANONYMOUSLY. HAS NO EXPECTATiON OF REWARD OR RECOGNITION. APPLE SACRIFICES HER LIMITED TIME AND RESOURCES TO RUN THIS PROGRAM.