ALTRUISM 

DOES NOT

DEPEND ON THE 
OUTCOME 

ALTRUISM

IS ABOUT

YOUR

MOTIVE

AND 

SELF-SACRIFICE

 

ACTION:

ACTION:

SELF-INTEREST MOTIVE

& NO SELF-SACRIFICE

ALTRUISTIC MOTIVE

& SELF-SACRIFICE

PEAR VALUES PERSONAL ACHIEVEMENTS AND MATERIAL WEALTH (MOTIVE) SO HE CREATES A BUSINESS TO HELP RETURN LOST WALLETS TO THEIR OWNERS. HE CHARGES A FEE FOR THE SERVICE AND MAY FEEL ENTITLED TO THE CASH THAT "FALLS" OUT OF THE WALLETS. PEAR GETS VOLUNTEERS TO RUN HIS BUSINESS, WHICH ALLOWS HIM TO AVOID SACRIFICING ANY OF HIS OWN RESOURCES.

APPLE VALUES BENEVOLENCE AND COMPASSION (MOTIVE) SO SHE CREATES A PROGRAM TO HELP RETURN LOST WALLETS TO THEIR OWNERS. SHE COMPLETES THIS SERVICE FREE OF CHARGE AND ANONYMOUSLY. HAS NO EXPECTATiON OF REWARD OR RECOGNITION. APPLE SACRIFICES HER LIMITED TIME AND RESOURCES TO RUN THIS PROGRAM.

LEMON NOTICES THAT SOMEONE'S WALLET HAS BEEN LEFT ON A BENCH (ACCIDENTAL/REACTIONARY). SINCE LEMON VALUES PERSONAL ACHIEVEMENTS AND MATERIAL WEALTH (MOTIVE) SHE PICKS UP THE LOST WALLET TO RETURN IT. SHE NOTICES A LOT OF CASH IN THE WALLET AND EXPECTS A REWARD FOR RETURNING IT. "MAYBE I WILL BE FEATURED IN THE NEWSPAPER", SHE THINKS. THE OWNER IS REALLY OUT OF HER WAY, BUT SHE IS DETERMINED TO DELIVER IT.

ORANGE NOTICES THAT SOMEONE HAS LEFT THEIR WALLET ON A BENCH. SINCE ORANGE VALUES BENEVOLENCE AND COMPASSION (MOTIVE) HE PICKS UP THE WALLET TO RETURN IT ANONYMOUSLY. ORANGE DOES NOT EXPECT A REWARD OR RECOGNITION BECAUSE THAT IS NOT WHAT MOTIVATES HIS HELPING BEHAVIOUR. THE WALLET OWNER LIVES IN THE SAME BUILDING AS ORANGE, WHICH MAKES RETURNING THE WALLET MUCH EASIER.

ALTRUISTIC MOTIVE

& NO SELF-SACRIFICE

ACTION:

SELF INTEREST MOTIVE

& SELF-SACRIFICE

ACTION:

THE AMOUNT OF 

SELF-SACRIFICE

 

WILL ALSO DETERMINE EXACTLY WHERE THE ACTION IS PLACED ON THE ALTRUISM SPECTRUM.

SIGNIFICANT PERSONAL SACRIFICE 

NO

PERSONAL SACRIFICE 

10 

5

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